https://peterzaitsev.com/goals-and-kpis-hard-number-or-percent-growth/ Peter Zaitsev's Personal Website Tue, 30 Jan 2024 02:34:20 +0000 hourly 1 https://wordpress.org/?v=6.7.5 https://peterzaitsev.com/goals-and-kpis-hard-number-or-percent-growth/#comment-45 Tue, 30 Jan 2024 02:34:20 +0000 https://peterzaitsev.com/?p=1324#comment-45 I have always looked at percentage growth as an external number. Especially in a small company. Example an investor or investment fund may generally want 20% YoY on their investment in your startup company (and in their private equity portfolios). A CEO may speak in percentages for a public press release. We aim to grow X service by 25% in the next fiscal year. A private company doesn’t need to disclose actual financials and talk in hard numbers, publicly. But internally, the same CEO is asking for and driving towards actual numbers.

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